Leading the Way in Sustainable Media: Pulse Group Media’s Digital Transformation

Pulse Group Media has been a trusted voice for businesses across Milton Keynes, Buckinghamshire, and Bedfordshire. This year, it set a new benchmark for sustainability in publishing. Responding to advertiser demand for measurable impact and environmental responsibility, Pulse moved entirely to digital publishing, ending its print edition and adopting a model that prioritises insight and sustainability.

An Inevitable Model for Media

Many people value the experience of a printed magazine, the tactile feel, the sense of permanence, and the tradition it represents. Print is not inherently ‘bad’; when managed responsibly, it has a place in modern publishing.

However, for Pulse Group Media, the scale of its print operations and the expectations of its advertisers made change unavoidable. Businesses increasingly want measurable results and clarity on environmental impact. Moving to digital-first allowed Pulse to meet those needs while removing the significant emissions and waste associated with high-volume print production.

Measuring the Impact

Green Lark Environmental Solutions carried out a full cradle-to-grave assessment of Pulse’s publishing model. This wasn’t a simple calculation, it involved examining every stage of the print lifecycle, from raw material extraction for paper and ink to manufacturing, distribution, and end-of-life disposal. We also factored in the plastic film used for wrapping and the transport emissions linked to regional delivery.

To give a complete picture, we didn’t stop at print. We considered the energy demand of digital publishing and online consumption, ensuring the comparison was fair and transparent. This level of detail provided Pulse with robust, evidence-based figures that could stand up to scrutiny.

• 822,000 printed copies removed annually.

• 491 tonnes of CO₂e emissions avoided each year.

• 7.5 tonnes of plastic film waste eliminated.

  
  

These figures show the scale of change and the practical benefits of moving to digital-first publishing.

A Partnership for Progress

Our role was to provide clarity and evidence. We calculated the savings, validated the data, and helped Pulse communicate the results to stakeholders. This gave the company a strong foundation for its sustainability narrative and demonstrated leadership within its sector.

“Businesses today want clarity on who they are reaching, how campaigns perform, and what impact their spend is delivering. Digital-first publishing gives our partners data, insight, and sustainability in one package.”

Kerry Lewis-Stevenson, the driving force behind Pulse Group Media.

Why It Matters

Pulse Group Media’s decision reflects a growing reality in publishing: sustainability and accountability are now essential. By removing print, Pulse reduced emissions at scale, cut waste, and aligned its business model with the expectations of modern advertisers.

At Green Lark, we help organisations turn sustainability ambition into measurable action. Whether you’re in publishing, logistics, or any other sector, we deliver strategies that work, practical today, resilient for tomorrow.